Marketing Plan Coursework Example | Topics and Well Written Essays - 1500 words

Marketing Plan - Coursework ExampleThe dry land is however besieged by rising unemployment. UK witnessed five days of social unrest and riots in high-minded of 2011which resulted in loss of reputation and goodwill for the country (Internet Business News 2011).The rate of change of engineering impacts the UK automobile sector considerably. All players in the industry have to keep abreast of the latest technologies and consist them in the subsequent models of automobiles. The growth of internet has provided the automobile industry a new sales and conversation channel. At the same time, it has provided the consumer an extremely powerful tool to compare and contrast not only the prices of automobiles, precisely also their specifications and features.The UK government initiated a scrappage incentive scheme, wherein a car buyer was given 1,000 trade in incentive for replacing a 10 year old vehicle with a new, more streamlined car. This scheme helped boost sales, but of smaller vehic les and not the likes of BMW (Reed 2009). The government is also giving incentives to buyers to opt for alternative-fuel vehicles (AFVs). low enormous pressure to go green, the automobile manufacturers have not only rolled come forth AFVs but have also invested heavily in enhancing productivity through modular design, flexible manufacturing technology and highly skilled shop floor workforces.The UK automobile industry is extremely competitive with automobile manufacturers from Europe, Japan, China, India and the get together States operating in the country. Being a mature market, the rate of growth of UK automobile sector is very(prenominal) low.All major automobile soft touchs are available in the UK market. The car industry thrives on brand loyalty which is to the advantage of existing players. Other potential entry barriers include high investments and long gestation period period.The automobile industry requires raw materials and parts of varied kinds. Over the last few ye ars, the