Mcdonalds Marketing Communication Strategy Assignment

merchandise Communications Strategy Our Marketing Communication Strategy entrust be main(prenominal)ly focussing on advertising and personal selling in the merchandise communications mix, with a video recording commercial for advertising and in ances humble marketing for personal selling. The telly set commercial testament be a short introduction of our go away with associations of the season, surrounded with the McDonald feelings and sounds which come ceaselessly with their commercials. The in store marketing consist of billboards in the stores of the raw overlap and, which we think is really important, trained cashiers who ar asking every customer, after they made their raise, if they want to add the Vla to their order. We choose television because its relatively cheap to reach a very large audience. We think is important to let the whole country know about our harvest-home ( harvest-feast awareness). This harvest-festival is for everybody in the Netherlands, although some segments will be purchasing it more than other(a)s (families for example).With television we can use up the associations of the season with our result, which is valuable. We do not use television for direct-response purposes, but want to let the customer know about our product and make them curious. The bordering time they step into a McDonalds emergence they are aware and curious of the existing of the product and that will result in a higher prospect that the customer purchase the Vla. furthermore we choose in store marketing because its a very effective and cheap way to let McDonald consumers purchase the Vla.We use it to reinforces the television commercial, because customers already notice the existence of the product, maybe are already benignant to try the new product. If they see the product on billboards in the store and thereafter are asked proactively to them if they want to try the new product the chance that they will purchase the product will inc reases substantially. Now we can converse of a integrated marketing communication mix for our product. Summarize the main features of all the companys products. State what other products your company produces, and describe briefly where the new product fits into your existing product line. To start with, the products of McDonalds are fast sustenance products which have consistent quality, are easy deliverable and consistent crosswise all markets in their taste and their diverge of products. McDonalds have a free scale of products. The main food product is the hamburger. They allot it in unlike variants. Fish burgers, chicken nuggets, salads and fries complement the main products. You can separate menus of these products, which comes with drinks or milkshakes. The Happy meal is worth mentioning, which is the popular menu for the kids. comparatively new for McDonalds are the breakfast products. Then you have the Dessert products, where our product fits perfectly into. If you look at the temporary Desserts of McDonalds we differentiate the McFlurry, Apple pie, Donut, Sundea grouch cream, Chocolate Muffin, Softice and Fresh Fruit. We think our product Vla will perfectly fits into the range of Dessert products McDonalds is serving at the moment. It a totally other product then the contemporary Dessert McDonalds serve. But more important its already a popular, traditional Dutch, sweet and serving it in the McDonalds will be valued by the customers in different moods.Like customers who eating a menu and love to finish with the Vla, customers just walking by and order a Vla for on the way and also not to forget the kids will love the (smaller sized) Vla in their Happy Meal. Its a healthier utility(a) then the other contemporary products except the fresh fruit. So parents are also more likable to choose this dessert for their children instead of the other more fat making desserts. SWOT Analyses Strengths What do you do headspring? Holiday season associa tions Bringing a typical Dutch dessert Good quality/price ratio Good products in the McDonalds strategy of serve worldwide similar products with in addition serve in every country local anaesthetic products that are influenced by the local kitchen. Our product is the local product influenced by the local culture. Weaknesses What are you not so good at? Where might you need to improve? just now holiday season (for the test phase, if it will succeed we will bring more seasonal Vlas) High cost of marketing with our form of marketing communication, the television commercials. Will we generate enough revenues from the dessert? If we dont capture the market, we will fail in ad new waveceOpportunities Whats coming that might be an opportunity? The timing of our product, in the season of Sinterklaas and Chrismas. To convince tourists that they must try the traditional product Vla as their Dessert. Make our product the traditional product of McDonalds, which will be a classical M cDonald Dessert in the next decennia. Threats Whats coming that might cause you problems? Cannibalize the present Desserts of McDonalds that are easy in the Netherlands. Bring a product that is similar with products in supermarkets (Albert Heijn, Dirk van den Broek, C1000 etc).