Advertising and Experience Design Strategies Assignment

Advertising and Experience Design Strategies - Assignment Example Pepsi and Coca-Cola are both brand names for the most popular beverage drinks global soft drink enterprises operating within the beverage industry. The two companies have one thing in common; quenching the thirst of their target consumers and selling non-alcoholic beverages. Despite the two companies read on the same page as pertains to the use of young fellows in order to meet the promotional needs, Pepsi has steadily remained on a pathway that contrasts whatever Coke has been following. Overall, has been much into the use of emotional approach to fulfill in order to promote its products whereas Pepsi has stuck to music and entertainment. These two companies have used different marketing approaches. The basic marketing matrix has been integrated to include advertising, personal selling, sales promotion, public relations and direct marketing. The two products have been targeting the young generation in their adverts and slogans. The packaging of each product is set in a manner likely to attract the target market. Coca cola has maintained the red and white colours with the iconic font type on the name. Pepsi has white and red stripes with the name written in blue in the background. Coca Cola Company has gone a step further of identifying with other food products mainly chips (Bhasin, 2013). As much as the differences are distinct, many consumers lean towards the coca cola drink. Coca-Cola and Pepsi both used their official websites in the promotion of the recent products Coca-Cola Life and Pepsi true respectively. Interestingly, the promotional messages learnt in either case reflected the environmental market trends that the companies had learnt. One approach that surrounded the promotion of the two aforementioned products was the use of email-oriented newsletters to aid in customer registration. Mittal & Kamakura, (2013) posits that IMC