What Ads Say Essay -- essays research papers

Effective WritingMuthyalaWhat Ads Say/What We RememberAfter all, advertisements are purely functional things, and thence the criterion is their success as advertisements and not as works of art. - H.R.H. the Duke of EdinburghWell, yes. Although recognizable works of art are commonly used in advertisements, the ads themselves will most(prenominal) likely never end up in the louver. With both of those mediums, though, you will notice that an individuals retention level will be outstandingly similar. Most people could identify Whistlers Mother, although they could not cite any gender inequality issues concerning the painting. Similarly, people could remember that people say Wazzuuup in Budweiser commercials even if they did not know who was saying it to whom, or how often. The strength of ads like these, then, is the staying power of any or all aspects of their message, no matter how much it has to do with the actual product. Example Hey man, what do you think of Budweiser beer? WAZ ZUUUP This makes absolutely no sense, but it would be a surprisingly common response, based solely on the overts retention of the advertisement. No matter what methods or messages an ad uses to promote its product, what people remember from it is very arbitrary.In the Ben Sherman ad, lead men and a woman are enjoying a picnic. There seems, however, to be no interaction at all between the men and the woman. The guys Lively 2are arouse in everything but the woman, and are spaced out around the blanket at a good distance from her, not even looking in her direction. The two in the back seem to be having some sort of exchange judging from their expressions, and the third is simply gazing off into the fire. There is food at the picnic, but so far no one is eating, they are just drinking. There is a definite difference in alcoholic preference, though, as the three men are enjoying bottles of beer, and the woman has chosen champagne. There is no need to go into the inherent maleness of be er, so the woman is being classy and feminine by opting for the bubbly. So, while being ignored by the men and drinking her champagne, the woman uses the fiery environment to cook. As Susan Bordo said in her essay longing as Ideology, Despite the increasing participation of women of all ages a... ...e aggression, Lively 4female submission, and physical beauty are intrinsic to great lovemaking. The conjecture that all these go hand in hand disqualifies a very large portion of the ads potential clients. Despite the qualities of this ad that would drive back a lot of people, ten pages after you read it you would be more likely to simply remember that It was about sex and it turned me on. The mien the ad plays on its strengths the overwhelming popularity of sex assists the reader in forgetting, or overlooking completely, its weaknesses.Beyond the obvious messages in most advertising, it is important to compensate attention to the aspects of the ad that stick out, the parts that you will be repeating to yourself for the next couple of days and you will not know why. There is so much emphasis on the catchy parts of ads that whatever gender or culture bias they may contain gets covered up and forgotten. An ad may be the most unique, creative piece of unbiased work ever created, but if it is not remembered, then it is a failure. Only when society starts call up the good things about ads will the message of them take precedence over the catchiness.