American Well Case Writeup

American swell, a pioneer in online wellnessc are is at the crucial stage where the line of credit opportunities look prosperous at the same time it could make the community lose its perspective. It has the first-mover avail with strong core competency. But still, some of the questions concerning the future of the company do needs to be addressed. Some of the main questions that American hearty faces are 1. Introducing the product to overbold node segments 2. Capturing the international market 3. Pushing the products beyond health care industry.American well is currently serving the connectivity between patients and physicians. The new product Team Edition will serve the connectivity between master(a) care physicians (PCPs) and the specialist. They are also considering the prospect of online health care to Hospitals, retail clinics and Pharmacies. The adverse effect is it could be too soon for American Well to launch a new undertaking, given their core services has non yet been adopted widely. Furthermore, this requires new hiring and additional funding. Stepping back has its own drawback of flunk to capture the opportunity when there was demand.Meeting real time excess demand with real-time excess capacity is a whole new world to be explored not only in health care but in many other industries. Also, the need for online health care has a bang-up demand oversees too and American Well can explore its business in these new countries and can become a world attraction in delivering virtual healthcare services in a many-to-many platform. plane though it is true that American Well has all the ideas and advantages the main separate is the lack of infrastructure and the awareness of an internet-based health service.There is still a slew of opportunities and work needed to be done with its present venture and stepping spectacular foot too soon cannot be as beneficial for the company as it sounds. The Team Edition is an innovative product and the Americ an Well should concentrate on its existing customer base i. e. the payers. They should probably do extensive market research on all these new opportunities. A research team could be formed including members from American Well and military force from top insurance companies to explore the scope of extending its services to hospitals and pharmacies.They should wait for the pass freezes to be over and need to analyze on how the new health reforms will affect the existing organization. Another conceivable strategy could be a hybrid of Direct-To-Customer model and Business-To-Business model. American Well can erect a DTC model where they would directly sign up patients and doctors to a countrywide system along with their existing B2B model. This will cover more customer base. The short term goal