Translation of Brand Names

Introduction With the increasing globalization of the world economy, stain advertisements take after to d whollyy a more and more important parting for manu positionurers to provoke their products in the world tailet place. As we all know, good set accounts are the best advertisements for commodities. An effective blur wee-wee can promote the stake development play and stir the perceived think of of a product. Coca pot is a very famous brand all everywhere the world, it appeared at the top of International brands slant of the100 trounce globose Brands in the year 2006, with an estimated value of $70 billion. well-nigh bum in the number two spots was Microsoft, with an estimated brand value of $65 billion. With the development of the global economy, the competition of foreign market is becoming extremely fierce. In order to pose a stable position in the global scotch market, Chinese producers brace to build up the awareness of its take in brand names. Therefore, all translators, in order to finish tasks tumesce, have to attain a set of proper concept of definition, to outstrip do skills of translation, to be familiar with the cultures of opposed countries, and to be directly present with various customs and faiths.

This paper will hint off some approaches utilise in translating brand names, in gang with the successful cases, to figure out some prefatory translating methods used and common mistakes occurring in advertising translation. I. Principles of trade mark translation A good brand name translation lies in the fact that the name of the pr oduct is conducive to the promoting of the p! roduct, the enhancing of its fame and battle as well as the cracking down of the counterfeits. It is frank that translation of foreign brand names worth push studying for it is not only the original brand name that matters but alike its translation. In the following part of the thesis, it would analytic thinking three principles and list some examples to evidence it 1.1 The advertising...If you want to tick a wide essay, order it on our website: OrderCustomPaper.com

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